Technical Partners, Consistency, and Local Regulations
Producing events on a global scale can be an exhilarating endeavor, offering exposure to diverse audiences and cultures. However, it comes with a unique set of challenges that organizations must navigate to ensure successful execution. In this article, we will explore the three main challenges organizations face when producing events globally and how to overcome them: finding technical production partners in global markets, maintaining consistency in execution, and understanding the local landscape for production regulations and standards.
Finding Technical Production Partners in Global Markets
One of the most significant challenges when producing events globally is finding reliable technical production partners in various international markets. Technical production partners play a crucial role in ensuring that events run smoothly, from sound and lighting to stage setup and audio-visual support.
Tips for Finding Technical Production Partners:
a. Extensive Research:
Conduct thorough research to identify potential partners in the target market.
Look for companies with a proven track record of successful event production in the region.
Seek recommendations from industry peers and networks for reliable partners.
b. Local Expertise:
Partner with organizations that have a deep understanding of the local market, culture, and logistics.
Consider language barriers and cultural nuances when communicating and collaborating with local partners.
c. Quality Assurance:
Insist on quality assurance measures, such as equipment inspections, to ensure a high standard of technical production.
Request references and reviews from previous clients to gauge the partner’s reliability and performance.
Maintaining Consistency in Execution
Global events often involve multiple locations and venues, making it challenging to maintain consistency in execution. Attendees expect a seamless experience regardless of the event’s location, which can be a daunting task for event organizers.
Strategies for Maintaining Consistency:
a. Create Detailed Event Guidelines:
Develop comprehensive event guidelines and checklists to ensure that every aspect of the event follows a standardized procedure.
Share these guidelines with all global teams involved in event production.
b. Centralized Planning and Communication:
Maintain centralized communication and planning platforms to facilitate real-time collaboration between teams across different locations.
Use project management tools and cloud-based platforms to streamline workflow and communication.
c. Training and Standardization:
Provide training to staff and partners to ensure that everyone understands and adheres to the organization’s standards and brand guidelines.
Standardize event elements like branding, marketing materials, and customer service protocols.
Understanding Production Regulations and Standards
Navigating local regulations and standards can be a complex task, as they vary significantly from one country to another. Compliance with local laws and regulations is essential to avoid potential legal issues and disruptions during the event.
Tips for Understanding Local Regulations:
a. Legal Expertise:
Consult with local legal experts who are knowledgeable about event production regulations in the target market.
Ensure that contracts and agreements are in compliance with local laws.
b. Permits and Licenses:
Identify and secure all necessary permits and licenses well in advance of the event.
Familiarize yourself with local permit application processes and timelines.
c. Cultural Sensitivity:
Respect local customs and cultural norms when planning and executing events.
Be aware of any sensitive topics or practices that should be avoided during the event.
Producing events on a global scale can be a rewarding experience, but it requires organizations to overcome several challenges. Finding reliable technical production partners, maintaining consistency in execution, and understanding local production regulations and standards are key hurdles to address. By following the strategies and tips outlined in this article, organizations can increase their chances of successfully producing events globally while delivering exceptional experiences to their audiences.