Why Settling for ‘Good Enough’ is No Longer an Option 

Picture this: a keynote speaker enters a conference room, fully prepared and slightly nervous. Traditionally, a team of experts—including an audio engineer and a stage manager—would ensure that everything runs flawlessly. These professionals would manage everything from sound quality to presentation flow, allowing the speaker to focus solely on delivering compelling content.

But times have changed. Nowadays, speakers are often burdened with multiple roles: content creator, IT expert, and tech support, to name a few. This shift highlights the need for a new level of control and professionalism in live and hybrid event production.

The New Age of Virtual and Hybrid Events: What’s Missing?

While platforms like vMix, Zoom, and OBS Studio offer a plethora of features for virtual events, they often lack comprehensive control over specific variables that can impact an event’s success. From video and audio capture to real-time changes in layout and narrative, these platforms fall short in offering full production control.

Sure, they’re budget-friendly and user-friendly, but these platforms leave producers handcuffed should anything go awry. Can you imagine running an event where the only line of communication is a phone call? That’s a recipe for disaster.

Moving Beyond the Era of ‘Good Enough’

The COVID-19 pandemic had us all scrambling for quick-fix solutions to keep the event industry afloat. This led to a “Good Enough” approach—choosing convenient and cheap options over quality. However, this era needs to end. As we move forward, it’s crucial to prioritize quality, especially when it comes to brand representation.

Unpacking the Future of Event Production

Clients and planners often search for an all-in-one solution for their virtual or hybrid events. Unfortunately, such a platform doesn’t exist. Instead of relying on pre-packaged solutions, it’s time to invest in high-quality, specialized tools that meet specific event needs while keeping your brand’s identity front and center.

Rethinking Revenue Streams for Charitable Organizations

The virtual environment also offers innovative fundraising opportunities. Take a page out of Bungie’s book—the video game developer that raised $750,000 for St. Jude’s Hospital through in-game microtransactions. Adopting such creative strategies can make fundraising not only possible but also highly effective in a virtual setting.

Final Thoughts

The demands of live and hybrid events are evolving, and it’s high time we adapt. Investing in professional levels of production value, working with experts, and focusing on brand-centric solutions are no longer optional—they’re necessities. After all, when it comes to delivering your message, wouldn’t you rather focus on content over tech glitches?

Don’t settle. Elevate your live and hybrid event production to the level of professionalism it truly deserves.