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Production Value Matters Podcast

The Zone of Genius in Event Planning with Mahoganey Jones

January 23, 2024

The Zone of Genius in Event Planning with Mahoganey Jones

January 23, 2024
Host(s): Matthew Byrne
Guest(s): Mahoganey Jones



Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists.


Join them as they:

  • Discuss the rising importance of content in the events industry 
  • Highlight the events industry’s contribution to global economic growth
  • Explain what the Zone of Genius means when planning events 
  • Navigate current challenges and empower event professionals
  • Unpack how collaboration leads to event success 


Mahoganey is the Founder and CEO of one of Canada’s premiere Event Management and Production Firms, Event Specialists. She creates stress-free, tech-driven events that bring impact and build memories. Over the last seventeen years, she has worked with a host of Fortune 500 companies and trade associations, and she is the first Canadian Event professional to become a Certified Digital Event Strategist. 


[03:37] The Importance of Content in Events –  There is no doubt that we are living in a content-centric world and the events space is no different! Mahoganey highlights the significance of content in events, emphasizing that events lacking memorable content lack value. She talks through the evolution of the industry, emphasizing how she’s noticed a distinct shift in focus to content over the past few years.


[09:43] Economic Impact: The Events Industry’s Crucial Role in Global Growth – The events industry is growing. Mahoganey reflects on the factors driving this growth, pointing to economic shifts, increased advocacy, and a growing recognition of the industry’s impact on the economy. Events impact local economies by driving tourism, travel, and spending. Mahoganey discusses the differences in perspective between corporate clients and associations in spreading their events across various markets.


[19: 10] Navigating Challenges and Empowering Event Professionals – Mahoganey discusses the perceived devaluation of the events industry and the need for event professionals to assert their value. She emphasizes the importance of data, lobbying for fair compensation, and the need for industry collaboration to elevate the profession. She also touches on the impact of the pandemic on the industry’s recognition and the ongoing efforts to educate professionals on marketing, sales, and business fundamentals.


[32:35] Fostering Collaboration: The Key to Event Success – Mahoganey underscores the pivotal role of collaboration in the success of an event and the events industry as a whole, emphasizing that no single person or team is the sole source of failure. In an industry often driven by type-A personalities, she encourages openness to collaboration, acknowledging that no one is an expert in everything. The cornerstone of her business is collaboration, and she highlights the transformative impact of partners on the success of her company, Event Specialist. The discussion sets the stage for their involvement in Event Tech Live, where Mahoganey expresses excitement about showcasing expertise, expanding international connections, and driving business opportunities in the North American market.