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Production Value Matters Podcast

Collecting Feedback, Aligning Metrics, and Rethinking Formats: Events Advice from Christi Yarnell

October 9, 2023

Collecting Feedback, Aligning Metrics, and Rethinking Formats: Events Advice from Christi Yarnell

October 9, 2023
Host(s): Matthew Byrne
Guest(s): Christi Yarnell
Christi Yarnell Podcast Featured Image
  • “I can do great booths and design a booth and make sure that people come for the swag or whatever we have. But if we don’t measure anything out of that, why are we even really here?”
  • “People get home after an event, a conference, their mind is gone. They want to get back to their family and get back to their lives. So they may lose some of that, you know, feedback that you can use to make the event better next year”
  • “You have to give your guests something memorable, the attendees something memorable. So they return; they want to come back next year”

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    Summary

    In this episode of Production Value Matters, host Matthew Byrne is joined by Christi Yarnell, Former Senior Events Marketing Manager for K16 Solutions. 

    Join them as they:

    • Delve into aligning event planning with business goals
    • Discuss methods for collecting feedback from event attendees
    • Highlight the apparent trends in the post-pandemic resurgence of events
    • Give advice on rethinking the traditional event formats and content
    • And more!

    Until recently, Christi was the Senior Events Marketing Manager for K16 Solutions, where she managed advance planning, marketing strategy, and logistics for events and conferences.  She has over a decade’s worth of experience in the events space, with previous experience with Haute as a Senior Producer and Event Manager and at Brookfield Properties as the Director of Corporate Events.

    If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and instructions on how to do this are here.

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