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Production Value Matters Podcast

Measuring Value in Your Events: Insights from Jodi Collen

February 20, 2024

Measuring Value in Your Events: Insights from Jodi Collen

February 20, 2024
Host(s): Matthew Byrne
Guest(s): Jodi Collen, CSEP

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Summary

In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips.

Join them as they:

  • Explore the evolving events industry
  • Highlight the importance of aligning event value with attendee objectives
  • Discuss the impact of technology
  • And much more!

Jodi is the Director of Meetings and Events at Great Clips, a Minneapolis-based company and the “world’s largest” salon brand. Gaining notoriety for its collection of franchises, Great Clips has more than 4,000 salons across Canada and the USA. Jodi became a Certified Special Events Professional with the International Live Events Association (ILEA); she still works alongside the ILEA in various roles, having been its International President from 2015 to 2016. 

Highlights

[05:27 – 08:53] How Events Have Changed Since the Pandemic 

 

[26:11 – 28:42] Aligning Event Value with Attendee Objectives

 

[28:54 – 31:51] Feedback and Follow-up: Measuring Value 

 

[34:40 – 37:00] Rising Costs of Events 

 

[41:31 – 43:35] How “Disruptive Tech” Affects Events