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Production Value Matters Podcast

Event Trends: Global DMC Pulse Survey Results with Catherine Chaulet

February 13, 2024

Event Trends: Global DMC Pulse Survey Results with Catherine Chaulet

February 13, 2024
Host(s): Matthew Byrne
Guest(s): Catherine Chaulet



In this episode of Production Value Matters, host Matthew Byrne is joined by Catherine Chaulet, President and CEO of Global DMC Partners. 


Join them as they:

  • Explore Global DMC’s Pulse Survey
  • Delve into strategies for managing costs
  • Highlight sustainability best practices 
  • Discuss current challenges
  • And more!

Catherine is the President and CEO of Global DMC Partners, a global network of independent destination management companies and sales advisors. Global DMC Partners promises to always deliver one-of-a-kind programs and events and a singular standard of excellence wherever clients choose to go in the world. Catherine is also a French trade advisor for the Conseillers au Commerce Extérieur de la France, where she provides governments with her recommendations about the travel, meeting and incentives industries, sponsors small companies in their international expansion, and educates young people about international trade careers. 


[02:58 – 04:08] – What Makes an Excellent Event? – Catherine says that what matters most is how successfully the goals of an event or a meeting are met. What’s more, Catherine outlines key metrics with regards to event success. She says that an important metric, though hard to define, is how well people connect and how long-lasting those relationships will be. Catherine suggests that when companies invest in things such as face-to-face meetings, events, and incentives, what they are really focusing on are the people and their ability to build from those events. Another metric Catherine highlights is relating to travel. With today’s focus on sustainability, it’s important to focus on the positive impact that you can have where you’re going — there’s the opportunity to open people’s minds to other cultures, and to make a difference in those cultures. 


[05:01 – 07:12] – What Businesses Want from Events that they Didn’t Want Before – Catherine says that COVID-19 played a huge role in changing the business event space. Although after COVID-19 people were keen to meet face-to-face and network in person, the pandemic has meant that more businesses are now comfortable with remote meetings. Catherine says that the general tightening of budgets means meeting planners have to focus on how to be more efficient as it relates to meetings, events, and incentives. Catherine says that event planners are reviewing meetings, asking whether they all need to happen, and if they can consolidate. Catherine stresses that there’s a much more strategic view of which events can be centralized, which can be done online, which require more investment. This is why metrics and goals are more important now than in previous years. 


[14:12 – 17:15] – Cost-Effective Solutions for Rising Expenses – Catherine emphasizes that meeting planners should have a seat at the table with CFOs, CMOs, and CEOs; it is important to have discussions at this level in order to find cost-effective solutions. Catherine goes on to say that air fare can be reduced by putting some events online. She also suggests that programmes filled with activities are less cost-effective. Indeed, simply allowing people time off can be a better way to process and integrate the information learned, rather than an expensive activity. Finally, Catherine says that big breakfasts are often a waste of money, as people often just take coffee, rather than everything on offer.

[24:20 – 27:42] – Making Events More Sustainable – Catherine stresses that air travel usually makes up 70% of an event’s carbon footprint, and welcomes the organizations working with airlines to offset this. Food and beverage also makes up a large part of an event’s carbon footprint, so Catherine highlights the hotels that work with local suppliers and have introduced programmes to meet efficiency and sustainability demands. Catherine says that although we are a long way from events having zero impact on the environment (noting that “we’re still in the infancy stage”), good efforts are being made.