As you plan your next event, whether fully live, virtual or hybrid, focusing on production value is key to developing your audience and getting your message across.
How will the content be shot? How many cameras do you need? These are important questions that need to be thought through well in advance of your event.
Here are some basic things you will always need to add production value.
At a minimum, you should have two cameras at your event. This allows you to cover movement and different perspectives and allows for visual interest when you edit the footage for posting on demand after the event. Using professional lighting and audio is also vital for elevating the production value. You may have a stage wash or some colourful uplighting at your event, but this may create challenges for your video footage. Consult your production team on how the lighting can be augmented for a high-quality camera shot. Often this is a small tweak to the lighting plan.
Plan Your Production
Plan out your shots and camera movements before the event. Will there be panels? Which camera will cover the host, and which one will cover the panellists? Is there a demo or other video content that should also be recorded? Storyboarding this in the pre-production phase will save a lot of hassle and expense in the long run.
Have the Right Production Team
Make sure you have the right team on site. At a minimum, you should have a Video Producer and Camera Director on your on-site team focused on working with the camera crew to capture the best image you can. This position will focus on composing ideal camera shots, keeping an eye on colour-balancing cameras, fulfilling the storyboard plan you previously created and being the eye of your remote audience. It is tempting to add this to your show caller or producer on-site; however, they will already have a lot to do. Having the Video Producer part of your team is essential. In an ideal world, you are bringing in a separate team, including the camera director, producer and their specialized crew. Local or in-house AV can do a great job, but more often than not, they are focussed on other things.
Invest, Don’t Spend.
At first glance, some production solutions can seem expensive. Focussing on the production value and investment required at the start will reap benefits down the line. Having additional equipment and staff at your event may seem like a large expense, but the savings that that investment will gain you in post-production and producing high-quality content that can be repurposed and leveraged down the line will be well worth it.
Your event is an important part of your company’s culture, your attendee’s experience with your brand or the launch of something important to your customers. Focusing on Production Value will reap the most rewards if you want to get the most out of your Herculean effort to pull off this event.
We create Exceptional Production Experiences by gathering the right people and resources, paired with meaningful design and elevated production value. Because when experienced planners get pulled into the day-to-day of their event production, taking care of their stakeholders and audiences becomes impossible. At Byrne Production Services, we direct the technical production of each event using our Production Framework™ so you can be free to focus on the event experience.
Getting started on an Exceptional Production Experience is easy.
Book an exploration meeting with us, let us create a customized plan, then let’s work on creating something exceptional together.