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Production Value Matters Podcast

The Debate: Navigating the Uncompensated Proposal Process

January 9, 2024

The Debate: Navigating the Uncompensated Proposal Process

January 9, 2024
Host(s): Matthew Byrne
Guest(s): Leanne Calderwood and Mark Awad

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Summary

In this episode of Production Value Matters, host Matthew Byrne is joined by both Leanne Calderwood, Trainer, Course Creator and Professional Speaker and Mark Awad, Director of Business Development at bb Blanc.

 

Join them as they:

  • Discuss the uncompensated creative process 
  • Challenge industry norms that surround the expectation of free services 
  • Evaluate the role of associations in advocating for event professionals 
  • Champion education around the events industry
  • Outline how to charge for creative work 
  • Rethink the design service in the proposal process

Leanne Calderwood is a personal branding and LinkedIn expert who runs her own branding services agency. She is a Trainer, Course Creator and Professional Speaker with over 25 years of working in the events industry for worldwide brands including the Four Seasons. 

 

Mike Awad is the Director of Business Development at bb Blanc Inc. with over 17 years of experience in the events industry. During this time, Mark has managed trade shows & exhibit programs and experiential activations for a variety of corporations and reputable brands across North America.

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