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Production Value Matters Podcast

Educating Clients and Managing Expectations in Event Production

February 27, 2024

Educating Clients and Managing Expectations in Event Production

February 27, 2024
Host(s): Matthew Byrne
Guest(s): Fransiska Weckesser

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Summary

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Fransiska Weckesser, CEO and Co-Founder of TVCF.

Join them as they: 

  • Discuss choosing the right clients
  • Explore the challenges faced by event professionals
  • Highlight the importance of sticking to plans.
  • Talk about creativity and high production quality in event marketing

Fransiska Weckesser is CEO and Co-Founder of The Very Creative Firm (TVCF), a creative agency based in Los Angeles, operating nationally and globally. TVCF specializes in large-scale live shows, events, and video production from concept to execution, and has worked with the likes of Louis Vuitton, BMW, Adidas, and more. Fransiska is also a board member at Visionary Women, a social impact organization that drives change for issues facing women and girls.

Highlights

[07:58 – 09:56] What Makes an Excellent Event?

[12:24 – 14:07] Similarities Between Video Production and Live Event Production

[23:15 – 26:12] Transparency With Clients

[28:43 – 31:33] New Technologies and Event Production

[33:08 – 35:13] The Future of the Industry